Things to avoid – Chilion Jolokia

There are certain booms in the beginning part of a market when products or services have already entered users wallets, the market is in an ascending path, the number of users and buyers are growing – and somewhere around this point turn up providers who are creating products or producing services to with lower quality for the same amount of selling price.

A jar of Chilion Jolokia on a table
The cap of Chilion Jolokia

Now, this is what happened in the Hungarian chilli and chilli sauce primary producers market. I have been following this market since 2005 or so, buying products from lots of producers, visiting farmers’ markets and, chilli festivals – I even became a member of the jury of a chilli sauce contest. Continue reading

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